Elevate agrees with QuisLex and Ram Vasudevan–it's about demonstrating functionality and providing services to customers. At Elevate we're not hyper-focused on labels. We are associates servicing our customers, advancing efficiency, and participating in extreme collaboration with law firms, law departments, and the legal tech community.
Not everyone is sold on the need to jettison the ALSP label. Ram Vasudevan, CEO of QuisLex, believes that legal consumers ultimately make decisions based on the level and sophistication of the service rather than a name. In his view, companies would be better served by focusing on getting more publicity and drawing attention to case studies that demonstrate their functionality and services.