A timely piece on what you can do now as a professional - at any stage - to assist your organization and highlight your expertise within the market. This article contains several helpful and confidence-building steps. For readers working in organizations with a marketing department be sure to ask for assistance to build your piece - and make it concise (600 -750 words). As this article states, thought leadership is the most effective form of marketing because it allows lawyers to position themselves as narrowly focused experts to those searching for answers to vexing business and legal challenges. Time to get writing.
Trust that a narrowly focused article that is hyper-relevant to a small constituency will make a more significant impact. People want to read content that seems like it was written specifically for them.