We often hear the term "change management" raised during a specific event - during the implementation of new technology, the transformation of business processes, or other strategic-focused projects.  But in reality, change management is a continual task in our world, which is constantly changing and ever unpredictable. It's key to not merely address change management during an event, but rather to build mechanisms for change management into the business strategy itself. This increases flexibility, scalability, and adaptability for the long term and ensures the outcomes aren't just a momentary victory, but a lasting success.